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Riyadh, [Wednesday 8th of May 2024] – ActivationNation proudly unveils BeatNation, its groundbreaking underground party brand set to revolutionize the electronic dance music (EDM) landscape in Riyadh. BeatNation promises innovative event concepts and unforgettable party experiences for Riyadh’s music enthusiasts.

BeatNation emerges as the brainchild of ActivationNation, renowned for its stellar track record in producing top-tier rave events for brands like Glitch, Groove On The Grass, Freak Of Nature, Madhaus, Desert Sound, and more. With a steadfast commitment to excellence, BeatNation is poised to redefine the underground electronic music scene in Riyadh.

“Today, BeatNation is born to reflect our unwavering passion for music, which we aim to share with the local community. Our goal is to deliver exceptional party experiences, and this is something we excel at,” said

the brand Experience Director at ActivatioNation.

The brand launch event is scheduled for May 17th at Anghami Lab in Riyadh, featuring a lineup of creative and uprising artists from the international, local, and regional music scene. Attendees can expect a diverse range of musical genres, from organic deep house to hypnotic techno, promising a sensory journey like no other.

BeatNation is more than just a platform for DJs; it is a hub for creative artists and music aficionados. With a focus on authenticity and innovation, BeatNation aims to support and promote local DJs who have crafted a unique musical identity and pioneered innovative techniques.

“Our musical identity is a reflection of our brand soul. We value artists who tell a story, opening doors with their music for the audience to enter and discover,” added the brand experience director.

The BeatNation experience transcends conventional partying, offering an intimate, small-room ambiance infused with creativity and innovation. Attendees can expect real music, captivating melodies, and infectious rhythms that narrate compelling stories, ensuring an extraordinary experience with every event.

For more information and ticket bookings, follow BeatNation on Instagram


About ActivationNation: ActivationNation is a leading production agency known for organizing top rave events in Riyadh. With a passion for music and a commitment to excellence, ActivationNation aims to revolutionize the electronic dance music scene in the region.

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